Centralizing sales and marketing functions under the CXO can have both positive and negative effects on a company's growth and success. While it can lead to better alignment between sales, marketing, and the overall business strategy, as well as more streamlined decision-making and better utilization of resources, it can also result in communication breakdowns, reduced agility, and a lack of focus on individual functions. In this article, we explore the pros and cons of having sales and marketing report into the CXO, along with relevant case studies to support each argument.